Marketing for Seasonal Businesses in Canada (2025 Edition): Yes, It’s Possible. Yes, We’re Rolling Our Eyes at the Buzzwords Too.
So you run a seasonal business in Canada, eh?
Whether you’re scooping ice cream in July or clearing snowbanks in January, you’ve probably heard some Very Serious Marketing Person say something like:
“You just need a year-round omnichannel content ecosystem that leverages data-driven personalization.”
😐 Cool cool cool. But what does that actually mean when you’re trying to sell lawn care in February or convince people that Christmas lights in March are still a vibe?
Welcome to the Cheeky Chimp Guide to Seasonal Marketing in 2025—where we drop the jargon, keep it real, and actually help you get noticed when it counts.
☀️ 1. Own Your Off-Season
You know when influencers go on “digital detoxes” but still post about their detoxes? That’s your vibe in the off-season. Stay visible without selling.
Try this:
- Share behind-the-scenes content (stockpiling salt, taste-testing new gelato flavours—yes please).
- Tease what’s coming next season (like the Netflix of snow removal).
- Educate or entertain: “5 Things Only Pool Cleaners Understand” anyone?
Buzzword Translation: “Content that nurtures engagement through brand storytelling.” 🙄 Just post the video of your leaf blower vs. snowstorm showdown.
📆 2. Pre-Book Like a Pro
Want stability in a wildly seasonal world? Pre-book your clients like a boss.
- Lawn care? Book spring cleanups during fall leaf removal.
- Holiday installs? Offer discounts for October bookings.
- Farmers market treats? Build a pre-order list as early as possible.
Bonus: Brag about how organized your clients are. People love that.
📲 3. Schedule Your Social, Then Hibernate (Sort Of)
You don’t need to be posting every day in the dead of your off-season. Schedule your content in advance and focus on maintaining presence—not hustle.
But check in once in a while. Answer those DMs. Because ghosting your customers = boo, not cool.
🍁 4. Local Love Wins in Canada
Canadians support local more than ever—especially when your brand has some personality. 🇨🇦
Use:
- Humour (we love a good “it’s -40°C and I’m still shovelling” meme)
- Canadian culture (Tim Hortons, hockey, potholes—goldmine)
- Geographic targeting (focus your SEO and ads on local neighbourhoods)
Avoid: Trying to sound like a corporate robot who’s “leveraging engagement synergies.” We see you, Janet from Big Brand HQ.
💡 5. Save the $$$ for When It Counts
Spend your budget when your audience is most interested. That means:
- Paid ads during your seasonal ramp-up
- Boosted posts in high-inquiry months
- Minimal spend when nobody’s buying (unless it’s to stay top-of-mind)
Marketing Myth Debunked: You do NOT need a “year-round funnel of evergreen lead magnets.” You need to show up when people are ready to buy. Period.
🐵 Final Thoughts from the Chimp Treehouse
Running a seasonal biz in Canada is wild—like prairie weather and playoff beards wild. But with the right mix of prep, personality, and timing, your business can stay top of mind and top of feed.
At Cheeky Chimp, we love working with businesses that thrive on cycles (nature’s or otherwise). So if you want help planning a strategy that’s fun, effective, and completely buzzword-free—we’re just a banana’s throw away.
🍁 Ready to make this season your best one yet?
Let’s chat before your customers start Googling “shovel guy near me” or “who sells pumpkin spice EVERYTHING.”
📞 Book a free consult at cheekychimp.ca