We’re the bold thinkers, strategic rebels, and creative problem-solvers powering Cheeky Chimp Marketing. Smart strategy. Big ideas. Just the right amount of trouble.
Meet the Minds Behind the Mischief
Penny Byron Lobchuk
Founder. Marketing Strategist. Business Champion.With over two decades of experience spanning traditional marketing, strategic planning, and digital transformation, I’ve had a front-row seat to the evolution of how brands connect with people—and I’ve helped businesses grow through every twist and turn. I’ve worked in both the trenches and the boardroom, building a deep understanding of what actually drives results across industries.
I founded Cheeky Chimp Marketing with one clear mission: to help small and mid-sized businesses compete smarter, show up stronger, and grow sustainably. I believe you don’t need a big budget to make a big impact—you just need the right strategy, sharp creative, and a team that genuinely gives a damn.
When I’m not immersed in brand strategy or polishing a campaign, you’ll find me riding my motorcycle, hanging with my mini rat terrier Merf (the real boss), or planning my next travel adventure with my husband. Life’s better with a little cheek, a lot of coffee, and a well-executed marketing plan.
Strategic by Nature
We lead with smart, data-informed marketing strategies designed to actually grow your business—not just fill a creative portfolio.
Creatively Fearless
We craft bold, memorable visuals and messaging that make your brand impossible to ignore (in a good way).
Radically Honest
No jargon. No fluff. Just real talk, transparent advice, and results you can measure.
