First let’s talk about why social media is important. As part of your marketing strategy, social media allows you to connect with your clients as well as communicate to potential prospects. It is also one of the most used digital avenues in today’s world. It also offers the opportunity to create engagement which ultimately helps with rankings.
Let’s Review Social Media Platforms
The most universally known platform, considered the original. The highest demographic is over 40. It’s great for showcasing industry based news, videos, graphics and other useful information. It also offers a powerful paid advertising option.
It’s a visual based platform and a fantastic way to reach new and existing audiences to promote your business. With the inability to embed links in posts, the visual aspect is imperative.
Built for tiny bite-sized pieces of content and focused on relevant and real-time content. If your visitors are on Twitter, they are most likely very engaged on social.
Believe it or not, YouTube has become the second most popular search engine. It’s great to share both short and long form information to your audience. It is a great tool for establishing yourself as an “expert” in your industry.
The newest player in the social market, TikTok is a video-based app that gaining popularity in the younger market. It’s not meant to push your products or services, but rather interesting, entertaining content to engage your audience.
This is an excellent tool for reaching the top-of-funnel users and introduce your brand. Very useful for fashion and aesthetics to become an inspiration.
How to Choose the Right Platforms
- Define Your Goals – what is it you want to achieve
- Know the Platforms and What They’re For – think about it from your customer’s perspective
- Identify the Platforms Your Target Audience Uses – who do you want to reach?
- Define Your Voice and Messaging Style – brand voice and tone go hand in hand
- Differentiate Content on Each Platform – don’t post the same thing on all of them
- Measure and Adjust – don’t keep doing the same thing over and over
Do you want to choose the right social media platforms for your brand? Contact us today, to get the conversation started.
